“Surely, competition is the cost of doing business. If one business wishes to undercut another then that is their prerogative. It is your choice as a competing business to follow suit or not. If you wish to compete with the rakeback sites, then you know what you need to do. If you don’t, then you have to find your own angle to bring in the players.”
The above statement is correct, but in business it also is correct to do everything in your power (within accepted guidelines) to remain competitive. By supporting programs that do not allow rakeback and trying to influence the ones that do to discontinue allowing it is simply a sound business decision that will help all affiliates.