Someone with more experience please correct me if I’m wrong, but one of the biggest obstacles/plusses is SEO. Everything I have read stresses having alot of original content on your site. I also looked at many options including ready-made sites and templates and decided my best chance was to make my own. It isn’t very good yet but it’s mine and I can improve it over time. Look at the top ranked pages that have anything to do with poker. Most of them are unique and have original content. Hope this helps.