Hi Results,
I think if you are to pay closer attention to the whole thing about onlinegamblersmagazine, I think you will find that (SURPRISE!) most the categories (in fact I think it may have been all categories) that the winner was a very same one which is advertised (at least to some extent, and in many cases, you could replace “to some extent”, with “heavily”),
Or at least that was certainly the impression I got when reading the magazine, I haven’t ever visited their website.
I noticed in their magazine verision of their magazine (huh?), that there’s a full page ad adjacent to the page showing the winner of this year’s “readers poll”.
Judging from results gained by someone I know who did a campaign with the mag version of the mag (do you get it yet? okay, so I don’t know the word for the opposite of virtual; I’m dumb), anyway I was told there wasn’t a great deal of traffic generated from the campaign.
Which leads me to my next thought, and that is; how many of those readers they have – are other webmasters just like me?