So that was the portal/search engine long range plans. Weed out the gambling ads from their sites and then do a partnership with a gambling site. Not comfortable taking money for gambling ads but happy to take money from gamblers.
Betfair are also trying to partner with Kerry Packer here in Australia but are getting opposition from the horse racing fraternity among others. Packer, for those not aware, is Australia’s wealthiest person, owns some casinos, tv stations and newspapers/magazines and heaps of other ventures. He also loves a bet as many Vegas casinos would know. Betfair looks like it might be trying to expand by getting into these partnerships rather than just relying on spending heaps on marketing, that is, link up with media owners and share the rewards with them as partners rather than just hand over money for unknown results. Just my thoughts.