As to how to find customers: SEO is your best friend these days. If you have good SEO and get players coming to your site, and your site offers good information and is worth coming back to, you will have a start.
Yes, you can make a living and a lot more – but there is a big investment of time, and for a long time I invested all income back into the business.
Times change, it seems more so in this business than any other. What I learned 3 years ago about it, doesn’t much apply anymore. That is what makes CAP so valuable – while no one will hand you the recipe for their “secret sauce”, most here will freely share a lot of tips.
First, get your domain. I like domains that either describe what the site contains, so you will get search traffic because your name is your keyword – or get a domain name everyone can remember easily so you can brand. Some SEO guys will tell you that the domain doesn’t matter at all – if you are willing to put in the time needed to acquire enough knowledge to pull that off, I guess you can call your site xyz and be happy. Personally, I don’t think that’s the smart way to go.
Then gather your content and try to be a bit original. Make sure you don’t copy from others.
Now do your site and constantly check SEO developments. Work on your SEO until you see results. Now you can try to dip into PPC or other advertising.
If you want statistics on player demographics etc., pick a handful of the reputable and responsive programs and ask questions. They will vary somewhat from casino to casino – and that is the reason why so many of us can coexist peacefully. Different programs convert for different people because of different look and feel and information offered on websites. So the demographics can vary – and while you can get a mean statistic, the success really lies in finding a niche, a group that appeals to you so you can cater to them.