Randy wrote:
Yes, I still use PPC. The trick is to target phrases that aren’t as likely to result in click fraud. Bidding yourself to #1 for ‘online casino’ and for ‘online gambling’ is a sure way to drain your pocketbook.
The goal is not to get 1000 clicks a month from 1 keyword; the goal is to get 1 click per month on 1000 keywords.
Hi Randy,
Do you use google for your PPC?