With some programs the download to player ratio has really gotten out of hand. It has gotten worse and worse over the years.
Some of this is due to the players who download already being in someone else’s account and returning to the casino after a long break.
Some of it is due to insufficient follow up by casinos – all downloads should be followed up on and casinos need to find out why the download didn’t result in a signup, and also why the signup didn’t result in a deposit. This is best done with a “personal letter”, not some impersonal HTML.
Sometimes I am very surprised at which programs have such a bad ratio and can’t figure it out.
But essentially the fault lies with the casino – all you can do is deliver an interested player who goes as far as downloading to their door. From there on the sale is theirs.
Unfortunately – in many cases I think I could definitely do a better job of it.