I don’t necessarily agree.
Think of a player as a person who has a favorite restaurant serving his favorite food. There may be little reason for him to eat elsewhere at first, but pretty soon other restaurants offer the same food, perhaps with better service, and the person soon decides it’s time to explore elsewhere a bit.
I know I have players moving around various casinos – they often go back to their favorite but in the long run income at that casino starts to decrease because they are spending some of their money elsewhere.
My income at any one casino or group still fluctuates wildly because of the activity of one or more big players – much as I hate that, I accept that this is the norm for this industry.
The one group I consistently get negatives at – believe it or not – is one of the ones I trust the most! It’s certainly not an issue of retention or traffic – for whatever reason, I keep getting pounded at Trident!