“SEO goofballism” is one of the best things I’ve heard all day! :rollover:
As for the question, I rarely link between my own sites, especially on the same IP. There are plenty of other sites out there…
One way links being perceived as more valuable than recip seems to stem from that wonky theory that you give up some of your PR whenever you link to another site. I don’t buy it…
Everybody has a pet theory or two though, but it really comes down to what Kevin11 said – do what works for you.
Good luck!