Thanks Professor.
I think I’ll integrate a few Flash banners into my site when I have time. If the vast majority of people have Flash supported on their computers, then I don’t see any reason why I shouldn’t use it. Granted, setting it up will be a bit more complicated than an animated gif, but hopefully the extra effort will result in more clicks.
I’m still interested in hearing from a few other people here who use Flash banners. Did anyone notice an increase in clicks with a Flash banner compared to an animated gif?