Thanks for your responses. Very interesting.
To clarify — my original question was about how to select keywords. I think a question like that would go in the SEO forum, because my ultimate goal is to choose keywords that will help me with the search engines. I only mentioned the Overture keyword tool to help illustrate what I was talking about. Sorry if I was confusing. :satisfied
So it sounds like picking popular phrases is a bad idea. Dominique’s info about PPC fraud is something I hadn’t even thought about. Thanks for that tip — that will be very important when I start doing paid advertising.
Okay, now let’s say I pick a less-common 3 or 4 word phrase to target, and I have the phrase on my page in several different areas.
1) Should the
2) When I do link exchanges, should the anchor text match the key phrase?
Thanks again.