Having keywords in your URL helps, but is no the major issue. Have a look at this site . Then search Google for “Teoma Rules”. Some people think it’s just a novelty that plays no importance in SEO, but I think that test proves some search engines do look at URLs.
I was not a former programmer when I started. When I was 17 I was asked to create a webpage about Artificial Intelligence using Dreamweaver (to test us on dreamweaver programming and AI theory). Instead I found it easier learning HTML at http://www.htmlgoodies.com That site is easy to understand and follow, and within a week or two you’ll be able to write/read html easily. By the way the HTML code is what the search engine robots look at when they index your site so it’s a good idea to know html so you know what they are seeing.
Most webmasters will just put a small text link somewhere on their site saying something like “casino directory” or “related links”. Most put it out of visitors sights, but I just put the link whereever. Links pages in the online gambling industry are mainly for search engine rankings, not to add to content.
If you want to succeed don’t try to rank well for the highly competivive terms straight away. Most people think you try to get high rankigns for “online casino” and “online gambling”. Start with a less-competitive keyphrase and work up.