I used to run ads on Google Adwords for the keyword phrase “party poker”. Not only did it get lots of traffic, but it converted like MAD. It wouldn’t have converted if everyone searching for the phrase wanted to complain or deal with customer support.
The guy who’s sitting at #1 on Google for a search for the phrase “party poker” has designed an entire site themed around Party Poker. I don’t know, but I have a strong suspicion he’s doing very well.
The main difficulty you’re going to have is competition for the phrase. It’s a highly competitive term.