When I test a PPC engine, I send the traffic directly to a casino so I can get a real handle on whether or not the traffic converts. As near as I can tell, there’s no other real way to track the effectiveness of the PPC. I don’t start sending traffic to any of my portals until I’ve achieved a level of confidence by sending traffic straight to a specific profile for a casino and seen what I consider reasonable conversions.
I keep re-trying Findwhat, and it just keeps getting worse. Goclick’s been sliding downhill dramatically. It’s a discouraging situation, so most nights I spend working on getting links and building content. (Or playing poker.)