LOL…
If your players lose money no matter what they play, then by all means promote normal games. The whole point of promoting progressive games is because they have a higher house edge – but also give players a chance to hit the big one without denting your bottom line (other than the progressive contributions, of course).
If you can pay, let’s say, a buck on CPC to get a player to sign up at one of your casinos, why wouldn’t you pay another buck to get them to drop $50 spinning Major Millions 40 times? Would you rather they play dollar blackjack and find a way to run up their deposit and bonus to $100 and cash out?
The whole point is that some gamblers prefer to chase the big dreams – these are the same people who go and spend $200 buying lottery tickets at their local 7-Eleven. I’d rather give up a bit more profit for a more likely income, than hoping they will drop it all playing blackjack.
My best income is coming from slot players – no two ways about that. If I think a particular deal is more suited to video poker and blackjack players, I usually choose the CPA route instead. If the deal is good for slot players, I’d rather take the percentage, even if some of it goes back to progressive contributions, because over the long run these slot jockeys spend a great deal of money. You will never be sure of that if they play video poker and blackjack.