Popups are a pain, no doubt – but so are the ads that come on tv while trying to watch a movie … we have video recorders, tivo and dvd’s but we STILL watch prime time Television – because commercial tv can afford to buy the shows we want to watch … thanks to ads!!!
I don’t get how they still work with the overuse of them – but as deaning said, the value is diminishing every day … once upon a time 30-50% of online sales came from popup & exit consoles!
I wish I could build flash overlay and superstitial ads – they kick butt over popups anyday, but are so difficult and expensive to build (I remember how much I struggled with my first javascript popup though – so it will only be a matter of time before superstitials are oversaturated too)
If anyone here knows flash, you could make a killing designing unique advertising tools for the casino industry!!!