Originally posted by EyesCoffee
They should do what yahoo does and keep the content, but also put a nice big search bar across the page.
Gambling.com has content?
Could be a good idea. The domain is woefully under performing so a change could make sense, although PPC search is always pitiful from the end user perspective. When people type in a search query they want good results, not a mishmash of who happens to have paid to be listed.
If they reinvented themselves as a genuine gambling search engine that returned quality results, the upside would be huge, but that would take a longer term view than I suspect is at work here.