I think you have to be realistic and accept it as part of business. If I could snap my fingers and make it go away, I would. But eventually you’ve got to come to terms with what is what and bend your future business plans to what is a fact of life.
The fact of the matter is – is that scumware is epidemic in proportion and almost every casual surfer now has some form of scumware on their PC.
Really, don’t take my word for it either. Go look on your neighbor’s PC, the one that just surfs the net for fun on occasion.
Especially anybody that has surfed porn. Things have really gotten out of hand but finding that to be true; and choosing to ignore the facts, is a great recipe for disaster when it comes to running a business.
You’ve got to play on a level playing field if you expect to be able to compete successfully.
Having said all that however, i’ve tried several scumware to advertise and have had terrible results every time.
I’m still trying them but I’ve yet to find one that I’ve wanted to invest money into a second time.
I dropped $2500 on ezula and didn’t see anything positve for my troubles. that one hurt.
other places of course was much less invested but I felt enough to have warranted something positive but not one time did that turn out to be the case.
frankly after my experiences I think that there is much less taken from us (by scumware) than I first thought.
And if that’s the case, and you still feel your bottom line is not what it should be; then I suggest looking at other possible leaks for that missing part of your profits.
lets see? who does that leave? It couldn’t be that the casinos were using this as yet another way of excusing poor bottom lines could it?
If anybody is brave enough, I’d be interested in hearing their experiences with ads on scumware.