Originally posted by Randy
I think that my approach before was okay, but it was fundamentally unsound. I spent $5000/month advertising on Google Adwords for one particular casino, and I generally saw $10,000/month in revenue. And I signed up between 30 – 40 new players each month.
Hmm.. so you had pretty excellent ROI with Adwords PPC. I haven´t really done PPC advertising other than with the BTD privatelabel that was really awful and thus I have been relying on free traffic to generate players. Now as I have found a few good places that do convert I am itching to do some PPC, but where to go as Adwords and Overture are out of the question.
I know there are a lot of smaller outfits, but do they offer good traffic or mostly bull?? From what you said earlier about making 10k out of 5k investment it doesn´t suprise me that so many of you do so much better revenue than I do. I guess most of us webmasters are buying the majority of traffic – Right or Wrong?
To get back to the original issue I dont see portals as attractive as I would know they are making money out of the business I bring and all the clorification of the site and the represented gaming properties would rather make me wanna leave rather than go forward. Still, I am making these exact sites. (Funny ain´t it 
) Or is the basic gambler so unaware of the biz that they just eat up everything we say?
I would rather see a “authority site” that would give out solid and valuable information, but in order to gain such level of authority I think the site would have to be BIG and well maintained offering all sorts of things, news,issues and so on like for example Winner.com. Now to make a site like that is out of my league as it would take a lot more than one webmaster behind it all. So ultimately the question still remains: Do these generic banner hell portal sites work or is it time to develop something else??