It sure would be nice to know just how much advantage having a keyworded domain is.
By comparison, is a good keyword domain name worth, say 200 good back-links, or what. I’m sure it’s worth something alright.
I started off going for branding, but it’s hard to know if that’s an advantage or a disadvantage in the online gambling market. With so many casino-related sites, it’s an uphill task to effectively brand a portal these days.