Actually, the APCW’s goal is to provide THREE SERVICES:
1) Performance Reports : Every member casino gets tracked every month for conversion rates, player values, webmaster earnings, and a few other variables. This means it’s in the casinos better interest that webmasters stats are as good as possible… so that other webmasters will want to promote them.
2) Audit Reports : Each full-member program is audited at LEAST twice a year without notice, using a variety of methods to hide our identity. We not only track the webmasters stats for accuracy, we also note the “player experience”… helping to indicate which programs are taking care of our hard-earned traffic and, thus, are most likely to convert and then retain those conversions.
3) Services: I am currently in the process of tracking down quality, affordable health, life, dental, and legal insurance programs for members to take advantage of. My hope is that someday APCW will be big enough to get group discounts. Additionally, I am speaking with some programs about special APCW deals for better CPA’s and percent-of-profit deals.