Hey Janet!!
Others mentioned focus and I agree, but I have one to add more. CONTENT!!! He has to do some writing or hire someone to do it about what he has to offer.
He needs to tell people what his site is all about on the first page. I don’t get his title of the UNSearch Engine. Does he want people to visit his site instead of the search engines? If so, he has to explain why his site is better.
For example, he has a link called Very Good Causes. What is his defination of a very good cause? What is he basing it on? Hell, I’m a great cause!! Why doesn’t he link to me so people can send me money!! 
See my point????
Just my 2 cents, take it for what it’s worth. LOL
Scott