I’m going to add my 2 cents here, even though I’m not as good at doing this as I’d like to be.
I think one of the best things you can do to be successful in this industry is to form an online virtual community around your site or your websites. This keeps your customers coming back to you. It increases your value as an affiliate to the casinos. And in the long run, it’s a lot cheaper than just buying lots of new traffic all the time.
It’s been said that the value of your community is exponential in relationship to its size. A community of 1 person is worth 1 unit. A community of 2 people is worth 4 units, and a community of 10 people is worth 100 units. I think that’s as true in this industry as it is in any other.
It’s a lesson we should learn from eBay. They remain in a dominant position in the online auction industry because of the size of their community, period. Other online auction sites have better software, better programmers, bigger advertising budgets. But at the end of the day, I don’t buy anything at any other online auction site because there’s usually no one there selling anything. And people don’t sell things at other online auction sites because there’s no there buying anything.
Build the community or the network. It’s where the real money is, and it’s also where the satisfaction is.