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Reply To: Yahoo Unveils New Content Acquisition Program

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#646373
Anonymous
Inactive

Well, with a name like CAP…… :D

As part of this structured relationship, Yahoo is establishing guidelines for what it considers quality content. This should help content owners have a better understanding of Yahoo’s ranking criteria, without revealing too much detail that could help spammers.

Doesn’t sound like a lot of change to me.

Bucking a trend, Yahoo is encouraging content providers to provide detailed metadata for each page. Most of the major search engines have recently spurned metadata as a reliable source of content information

Back to meta!

AltaVista and AlltheWeb will continue to operate as standalone search properties, though they both now use the same underlying index that powers Yahoo.com. Cadogan says they nevertheless have different features that should appeal to fans of each service. AltaVista’s advanced search capabilities remain strong, for example.

Does anyone like these? I have had paid inclusion there and just can’t see any benefits other than inclusion in other searches. Are they saying they want these to be searches in and of and by themselves?

Cadogan insists this isn’t a problem as there’s no difference in treatment between pages participating in the inclusion program and those found naturally. “Payment is linked with the interaction. The payment does not connect with the ranking,” he said. “We’re going to do everything we can to reward good sites and punish bad sites, period.”

Well, why pay?