Interesting discussion… this is certainly not an area I have any expertise with.
I did check around as well – while one guy told me don’t waste your time, another one told me it was worth a lot of money.
My instinct says Playsafe is probably right, especially about the marketing/branding bit – but Janet is not wrong either because there are apparently a lot of bonus hunters in Israel as well.
To me, the real question is: Assuming you were able to do a site in Hebrew, properly localized and targeted and not just translated – your most important efforts should be focused on attracting the right clientele, correct?
There are content sites, and there are bonus sites, and there are banner farms. Each one attracts a different type of client.
So I think it would be safe to assume that if you can attract the right type of client, you should do okay, even with Israelis, who are also pretty big gamblers.