Both.
I think text links probably get better CTR’s in general, and I think the most effective thing you can do with a banner is have a text link immediately below the banner. The text link beneath the banner is almost always a good bet, IMO.
Experiment and see what your traffic likes. Generalizations like the above don’t hold true for everybody.
Hope that helps!
Originally posted by Rawhide Rex
Hi Folks,Quick question…
What are your feelings towards text links vs banner ads? I’m trying to find out which one works better as far as click throughs.
-Rex