I know people who believe that long hyphenated domain names create an “extra headline” effect when viewed in a PPC ad. This doesn’t relate to search engine rankings–it’s just an idea about why some folks use the long hyphenate domains.
I’m not good at getting search engine rankings myself, so I can’t speak to the effectiveness of either domain type as it relates to that.
In terms of valuation, shorter domains are almost always worth more because they are correspondingly rarer.
Originally posted by Chips For Free
So then in a traffic sense going for that cool name that people can remember is not as good as say 4 good keywords with dashes?Or would it be good to buy the cute cool memorable name and also the SEO favored name and just direct them to the same page?