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Reply To: Diving In

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#642500
vladcizsol
Member

Hello Ponomo and welcome to CAP :bigsmile:

I have done offline marketing through a number of channels with varrying degrees of success.

I did radio advertising which was very expensive and produced very little Return on Investment. Even though I focused on Talk and Sports radio I think most people listen while driving or working and therefore dont access your site when they hear your spots.

I tried small regional newspapers like thrifty nickel and local shoppers. This didnt pan out well either. I think the wrong demographics read these type of publications.

USA Today – Another expensive bust.

CD mailers – very expensive and little ROI unfortunately. If you are going to do CDs I suggest handing them out personally.

Another inexpensive thing to do offline is leave business cards around whenever you go the bank (drive through tellers) , Gas station, Restaurants and especially bars. I picked up this trick from my good friend the Captain and its cheap and does produce a few players here and there.

Hopefully others will post some ideas too…

Good Luck
:thumbsup: