First off our main keywords for our industry are in the google hitlist, anyone optimizing for them gets a penalty arrgggghhh
I know, Scroogle’s kept me up to date
That knocks your rankings in the dirt, has something to do with the ipo and ftc …
Not sure about that, it seems to be a popular thought, but I’ve heard some interesting ideas regarding their software being obsolete due to what is being dubbed a Y2K + 3 issue.
More specifically, a) Google uses standard functions for the C language in their core programming; b) when Google’s programs were first developed four or more years ago, a unique ID was required for every web page; and c) it seemed reasonable and efficient at that time to use an unsigned long integer in ANSI C. In Linux, this variable is four bytes long, and has a maximum of 4.2 billion before it rolls over to zero.
Calculations for Googles index indicate that they have reached or are nearing this point, which means the need to add a byte and make it a 5 byte integer rather than 4. Considering the likely server architecture etc. with their search software, this upgrade/change could take up to a year. So, if this is the case, the IPO ramifications are huge and they are using a patch approach and incrementally doing the fix and implementing changes on a server by server basis as to not put any down time on the whole system at once. There is some credible evidence supporting this theory which may be a leak from a Google engineer.
Again in the meantime, I’m working my tail off getting my Inktomi skills up and have some top 5 listings on a test site (not super competitive terms) and a whack of top 40 for moderately competitive terms using just on-page criteria, so, once the links come in I think I’ll be sitting pretty.
Talk to you later fellow hockey fan, I’m going to the Canucks vs. Pittsburg game and am stoked about it!
Cheers!