Too bad Prima is run by a bunch of jackasses that are more concerned with players bowing to meet their demands than they are about player satisfaction and player retention.
That said however; this will surely help their situation. After observing for over a year the shoddy way they run things; they surely need something positive considering the incredible jump they have on all competition by stepping into the Microgaming exposure; they should be a lot more successful than they have been un until now.
my 2 cents