Id say those arent considered “competitive terms” except of course “poker” but it seems google didnt do much with single word search terms, just phrases.
The 2 phrases you still do good in only have 2 ads in the SERPs
SERPs = search engine results pages
“Video Poker” Has 8 on the right and 2 up top … so Google seen this as an opportuntity to make some extra $$$$ by getting the bids up. All they had to do was make the results irrelevant and plan on users buying and bidding up the ads.
The way I see it is if they want to hit us in the pockets we should hit them right back – BOYCOTT adwords – if they dont get bid up their plan will be a failure!