Thanks for the warning, Professor.
Are there any good ones out there besides Overture and Google AdWords?
Overture is expensive, but like I’ve heard the Professor say, if you want real traffic, you’ll have to spend real money.
Google AdWords is high maintenance but somewhat affordable in comparison. But good luck staying within their editorial guidelines and maintaining an appropriate click-through ratio. Sheesh!
Seriously though – would be interested in how anyone has fared with LookSmart or some other engines.