That seems ludicrous doesn’t it? However if that many bidders are willing to fork over that kind of moolah for just a click they must have a very high conversion rate and their average players must be worth quite a bit to make that amount reasonable.
I’d think we should investigate which programs are bidding this kind of money just for clicks. This could be very useful information in determining player worth. Furthermore, it should serve as an indicator as to how much we should be making off each player for that particular casinos affiliate program.
Does that make any sense?