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Reply To: Gator Chnages Name to Claria

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October 30, 2003 at 2:28 pm #640855
vladcizsol
Member

A gator by any other name would smell just as foul.

I think you are right though, the Gator name already carries so much negative baggage a change is bound to help. Also they can hit unsuspecting new advertisers who don’t know their legacy.