Hi,
call me crazy but I don’t think domain names are near as important now as they were a few years ago. While it is a no-brainer that a domain like casino.com is a head start; you still need to brand advertise and in that case; a unique name that can’t be confused easily with other names …. like …. gamblingfart.com is just as good to brand as is casino.com and for a whopping $5 million less …… that buys a lot of brand advertising.
a good example is godaddy.com. mention domain names and that’s what I think of; and it has nothing in its name about domains. But registerdomains.com registerdomain.com domainregister.com all can be confused and possible lose traffic to the other.
wish I’d have thought of that a lot sooner than I did.
my 2 cents.