A lot of affiliate programs seem to be thinking that the they have a lot of under performing affiliates (which is true) but a lot of them fail to look at thier program from the affiliates point of view.
A good example is Boss media casinos. Back in the old days i used to go to casino.com to find new boss media casinos to add in as filler in my top 40 list. All of the programs offered the exact same 20% commission, with the exact same reporting, and all had maybe 3 banners to choose from. What made me push a boss media over others? Simply offering me 25% landed them ahead ahead of the list. Of course none would have ever replaced the market champions at the time referback and casino coins, since they offered incentives, scalable commissions, and commission for reffering subaffiliates.
There’s literally 2000 casinos to promote now and a lot of them get frustrated that no one is pushing them. Quite honestly there’s not much reason to push most of these programs. While some may do all of the above correctly they use software that has proven over time to be unprofitable.
What’s most important for casinos beyond all of the above is conversions. Richwebmaster had all the contests and high commissions you could think of, but 50% of nothing is still zilch.
Antoine