This question begs more informantion still about the affiliate.
What business model is s/he running?
I prefer having many small sources of income to dependng on a few big ones. With the exception of a couple of my favorites, I am not worth a lot to most programs. I promote some 100 properties to one extent or another.
New programs I test. I will give them small exposure for a short time and see if anything moves. If it does, I will move it up a bit.
I would never take from my good performers to give to a newcomer. It makes no business sense.
Only once have I taken a new program and promoted it heavily – but that was because it was a type of program I had not been promoting before. Worked out well, too. :bigsmile:
Then there are other factors – like I cut advertising down to the bare bone in the summer – only promote a couple of places. I find the summer so slow that I am not getting the bang for my buck then. I advertise a lot more in the fall, winter and spring. My value changes accordingly.
Last not least, in general, the value of the affiliate rises with the amount of attention given and the quality of the program. There should be a tangible give and take. Not to mention courtesy and respect. To unresponsive programs, my value is zero.