Hi Top
Well unfortunately there really are no magic bullets. Believe me I think I have tried most of what’s out there and the ONLY thing that produces REAL results is Real work and Real advertising.
1. The first step is to build quality websites. Include as much content and pages that would appeal to visitors as possible.
2. Exchange links with other quality gambling oriented websites.
3. Learn as much as you can about search engine optimization then integrate these techniques into your site(s). The more you learn the more you earn is a good rule of thumb here.
4. Do not do ANYTHING that will get you banned from the major search engines. This includes Keyword stuffing. Blatant Doorway pages. Hidden Text or CSS layers. Cloaking. Duplicate pages. Zeus or Links 2 U type link farms etc… Once you get banned its very difficult to get back in.
5. Supplement your search engine traffic with QUALITY paid campaigns. These are NOT cheap. Use PPC engines that have stringent fraud control like Overture. Yes, the click costs are high but the traffic is REAL. Use banner campaigns where you see your banners displayed and can verify placement and activity.
6. Set up a quality email newsletter and do whatever you can to get visitors to subscribe. DO NOT SPAM THEM DAILY. Send a weekly or bi weekly Newsletter that has real content. This repeat exposure to visitors who trust you is critical and one of the most overlooked aspects of marketing.
7. If you must do email marketing to people who have not specifically subscribed to your newsletter be sure to use a reputable mailing company or list broker. DO NOT BUY 15,000,000 names for $29.95 and SPAM them or you will get shut down immediately, plus will likely lose any commissions that you might have received.
I could go on, but if you follow these seven suggestions you can be very successul in this business.