Targeted Traffic buying usually means a pay per click search engine.
The usual choice for casino promoters is Overture, although there are a few others out there worth trying that have low enough keyword prices.
Also, targeted traffic can be “bought” through the use of reliable email lists and/or newletters…
But remember, THIS IS A NUMBERS GAME.
I’ll explain:
Case 1, Buy PPC Traffic from Overture…
To make a profit, your principle investment must be less than the total number of clicks times the value of the keyword.
This situation, particularly for Overture means that large amounts of Money are needed.
To elaborate on the numbers game aspect of this method of traffic consider the following equation:
Principle < (KeywordCost x Clicks) + Average Value of Casino player
Suppose you invest $1000 at $10 per keyword. This is 100 clicks. You have to be sure that amongst those 100 clicks players will sign up and earn you sufficient commission so that you gross over $1000.
Some say the average value of a casino player is $100. This means 10 players will be the break-even point for the above example.
This break-even point assumes a conversion ratio of 1:10, or 10% of all clicks to your site results in an “average player” producing $100 of commission each.
Conclusions: Small time casino promoters, myself included, can’t get into this market because I, for one, lack the Capital to risk buying top keywords….
As the prices of keywords increase, the amount of money put up front necessarily increases…plus you have to factor in a reasonable conversion ratio (meaning a player who clicks your link will play at a casino you promote on yoursite)
Case 2, Buy Email Lists or Newsletters….
This is again A NUMBERS GAME.
Its pretty much the same concept as PPC search engines, except you don’t have the keyword cost factor.
Instead, you simply put up enough capital to buy enough media (email, newsletters, pop-ups, whatever) to create profit based on a reasonable conversion ratio.
For example, an email list of 100,000 people may convert only 100 players….. 100 players times an average player value of $100 is $10,000. So, you’d best be purchasing that media or email list for $10,000 or less or else you’ll get stuck with a losing investment.
PS I would be willing to buy traffic with others as a mutual investment…..but I simply lack the funds at current time to go it alone by myself…….