March 24, 2010 (CAP PR Wire) — With the full transition from Winunited finally complete, YouWin’s new owners and management are doing more than just launching a strong new brand into the crowded gaming space; they’re fulfilling an important promise to affiliates.
Six months after a controversial decision by former management to close the previous affiliate programme and cease payments to affiliates, YouWin’s new team made a promise to pay all old affiliates retrospectively, reinstate players, and continue all future payments. And with the affiliate programme officially opening its doors this month, affiliates have seen YouWin keep their promise.
“The decision to close the programme was both unfortunate and unnecessary,” observed Will Lytle, YouWin’s new Head of Marketing. “However, we take full responsibility for these past decisions and are committed to rectifying the matter and re-build the trust with the affiliate community.”
The affiliate payment resolution indeed represents a refreshing change of pace for a community that has been burned in the past, and YouWin are certainly on the right path to leveraging this important channel. “Affiliates are and will remain an integral part of our growth strategy, and that starts with the integrity of the programme and the individuals involved,” Lytle stated in a recent interview.
The YouWin team have every reason to be optimistic about the future. The business recently found the perfect blend of financial commitment and industry expertise when it was acquired by Mark Blandford, founder of Sportingbet, in 2009. Through Mark’s guidance and support, YouWin.com successfully completed a year-long series of major changes to the company’s leadership and infrastructure, including the installation of Erik Ahlberg as CEO and a move to one of the leading sports betting platforms, Finsoft’s MarginMaker. It seems the business is ready to make a real run at the competition.
Will Lytle added, “With the considerable advancement of core internet technologies over the last few years and the rapidly evolving ways people interface with the internet and other technologies such as mobile devices, we see a solid opportunity to build a truly innovative sports betting brand that over-delivers on customer needs and the customer experience, and keeps us ahead of the competition. We have brought together the right team to help us meet these challenges, and as a business we are committed to remaining as agile and efficient as possible. We feel extremely optimistic”
We look forward to seeing the brand’s presence evolve over the coming months. If you are able to receive the major German TV sports channel DSF, you can view their dedicated sports betting show airing twice on Fridays and once on Saturdays, as well as the regular interstitial advertisements.