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World Cup Begins Today

June 11, 2010 (CAP News Wire) – The day most of the world’s sports fans have been awaiting for four long years is finally upon us: Today, the 19th FIFA World Cup officially kicks off a month of high-stakes soccer (or football) action in South Africa.

The first matches have already generated considerable activity in the online sports betting world. “The global gambling industry is looking forward to its busiest month ever, with turnover in the UK alone expected to hit a £1bn, a first for any event,” according to the BBC.

And, although online sports betting is even more restricted than other forms of online gambling, in the markets where it is offered, such as most European and UK markets, it’s producing high levels of traffic at the moment.

Online casino affiliates can use the popularity of this event to produce more traffic by promoting sites that players can place World Cup bets on, such as bwin,, and many others. Click here for a list of online sports betting affiliate programs. For details on the World Cup schedule, click here.