There are many online marketing techniques we talk about these days. There’s social media, forums, commenting on other blogs, advertising, and loads of other things. But what about guest blogging? Is it worth your effort?
Here are 8 reasons why you should start guest blogging.
1. Link Building
The main schema of guest blogging is that you offer a free article in exchange for a link pointing back to your site, with your desired anchor text.
Depending on the authority of the site where you’re posting, such a link can be of great SEO value.
If you’re posting on a popular site, and your article is valuable to the readers, they are likely to visit your site through the link you’ve provided.
This can result in thousands of new visitors (not an exaggeration) if the blog where you’re posting is popular enough.