Get exclusive CAP network offers from top brands

View CAP Offers

Tell Gaming, OddsMatrix Sportsbook Partner

January 12, 2010 (CAP PR Wire) — Leading software provider EveryMatrix has announced that Tell Gaming has signed as the latest operator of its fully managed sportsbook, OddsMatrix.

Tell Gaming, one of the leading Scandinavian poker and casino operators, is set to go live with their sportsbook March 2010, thereby offering their customers a wider choice of betting and gaming options. The OddsMatrix sportsbook will be integrated into Tell Gaming’s existing Microgaming poker and casino platform, so their customers can place bets on the new service using their existing Tell Gaming accounts.

OddsMatrix fully managed sports betting solution enables poker; casino and bingo operators like Tell Gaming too rapidly and cost effectively launch a sportsbook product, without the risk and expense of setting up their own service. OddsMatrix will manage event creation, odds compilation and risk for Tell Gaming, as well as providing an integrated player handling and bonus system, all delivered within a customized Tell Gaming design and back office.

Thomas Jonsén, Marketing manager at Tell Gaming says “We have chosen OddsMatrix because it is a fully managed and low cost sportsbook with the most comprehensive range of markets available with competitive odds on the market today. The solution fits in well with our local target markets since our customers will be able to bet on events that interest them the most. We expect the sports book to be a key revenue generator for Tell Gaming this year because of the forthcoming World Cup 2010.”

Stian Hornsletten CEO of EveryMatrix says “We are happy to welcome Tell Gaming to the rapidly growing OddsMatrix sportsbook family. OddsMatrix will allow Tell Gaming to maintain focus on their core competences such as customer service and marketing while OddsMatrix will take care of the risk management. As a result Tell Gaming will have a strong and competitive sports book presence before the World Cup 2010 kicks in.”

About Tell Gaming Ltd
Incorporated in 2006 under the name Tell Poker Ltd

Tell Gaming was founded in 2006 by a few Swedish gaming enthusiasts. Their vision was to create a vibrant, exciting gaming site with as many winners as possible. Since Tell Gaming could never exist without its players, it was natural to reward its players with ownership units, free of charge, in Tell Gaming.

About EveryMatrix
OddsMatrix, founded early 2008, is part of the EveryMatrix group of companies that also includes GamMatrix – a vendor neutral gaming management and payment processing platform providing all the required back office tools needed  to manage player accounts effectively.  BanaMatrix, a intelligent banner management and marketing solution.

Clients of OddsMatrix sports book include Tell Gaming, Chili Gaming, Tower Gaming, Setanta Bet, NoiQ, BetFriends, Best Games, Pepe Games, BeteXpress, EasyPlayPoker, BetWize, JuegosLucky, Mermaid Poker, Sun Poker, Hellenic Poker and

We will be exhibiting at stand 5362 at this year’s IGE at Earls Court, London 26th-28th January 2010. Come and join us at the stand for a product demonstration or to catch up.

EveryMatrix Ltd:
CEO Stian Hornsletten at or mobile +44 7739649036 or Commercial Director Rasmus Sojmark / +44(0)7890 495353
EveryMatrix  Ltd: Vincenti  Buildings Suite No. 713, 14/19 Strait Street, Valletta, VLT 1432, Malta

Tell Gaming:
Marketing Manager, Thomas Jonsén,