Are You Ready for the Summer Olympics?

Are you ready for the London Olympics? If not you're missing out on a chance to convert players in the most technology driven, Euro-centric Olympics ever. After all, the UK is a hotbed of sports betting activity and the Western European countries aren't too far behind them. Betting on Technology What makes this Olympic Games…

Summer Olympic Games Start in One Week: Are You Ready?

The London Summer Olympic Games are just about a week away, but preparations have been under way for years in the city by the Thames. Planning that far in advance is a necessity for the host city, but sportsbook affiliates who haven't started planning still have plenty of time. Here are some ideas to get…

Tour de France Halfway Point Content and Promo Tips

The riders on the Tour de France are just about halfway to Paris, but that doesn't mean there's not still time to jump on board to promote this epic event. Riders are currently in the grueling Alps stage where winners are made and everyone is seriously test, including the defending champion Cadel Evans. Evans is…

Wimbledon: It’s Not Too Late for Great Content

The Wimbledon Championships are blazing towards their climax and what a year it's been so far. Sports books still have plenty of time to convert new payers, but all revolves around great content. Quarterfinals Content Ideas Of course it's a little too late for previews, but it's not too late to get some mileage out of…

Unconventional Sports Betting Opportunities

[caption id="attachment_23227" align="alignleft" width="183" caption="Joey Chestnut, the Babe Ruth of competitive eating."][/caption] Competitive Eating You can certainly debate whether or not Major League Eating is athletic sport, but you can't argue that it's a popular television draw. Every year thousands gather on Coney Island in New York for the Super Bowl of competitive eating, Nathan’s…

British Open Content Ideas and Promotions

The British Open is one of professional golf's most prestigious events and it's, arguably, the biggest tournament held outside of the United States. It's been contested on the third Friday in July , almost, every year since 1860 on one of nine of the UK's finest courses As one of golf's four majors, the Open…

Euro 2012 Pre-Semifinals News Roundup

As the Euro 2012 Tournament heads in the semi-finals stage, fans and sports book affiliates alike are looking back on what has been an amazing tournament so far. The four remaining teams, Germany, Italy, Portugal and Spain, are all top notch and promise to put on a great show for the fans across Europe. Odds-On…

Europe Engulfed by Euro 2012 Fever

[caption id="attachment_22813" align="alignright" width="274" caption="Greeks going ga-ga over Euro 2012"][/caption] Across the Continent, Europeans of all stripes are putting drab economic news aside and focusing their attention on the ongoing Euro 2012 soccer championships.  Euro 2012 fever is reaching all parts of the globe and, as it rolls on, providing sports book affiliates with some…

Tour de France Content and Promotion Tips

With nearly 200 riders competing in daily stages over a three-week period, the Tour de France offers an incredible array of betting options, and conversion opportunities, for sportsbook affiliates.  It's one of the sporting world's most grueling athletic accomplishments and draws a massive global audience. Tour betting is very popular in Europe, especially in countries…

Stanley Cup Finals Promos and Content Tips

[caption id="attachment_21291" align="alignright" width="300" caption="They said, 'Kiss the Cup!'"][/caption] Starting next week, four hockey teams will be duking it out on the ice to see which teams will have a chance to hoist the Stanley Cup. Winning the Stanley Cup is huge honor for players who have been in intense playoff mode for months. For…