Here’s What Your Boss Doesn’t Know About SEO

Sometimes, the toughest aspect of implementing a new SEO strategy is simply getting buy-in from the people you work with, especially those folks at the top of the org chart. Bosses, it turns out, come at SEO from a different perspective than the people who are actually implementing SEO strategies and campaigns. To say this…

Content Fatigue: It’s Both Real and Preventable

Anyone who has ever been responsible for the day to day operation of a website can tell you that content creation is never-ending task. Even worse, coming up with fresh, dynamic content on a daily basis can fatigue even the most creative minds. This phenomena, known as content fatigue, was the subject of a recent…

Biggest SEO F*ckups of All Time

To date, many website owners are still clueless as to what search engine optimization or SEO is all about. They believe that it's just about putting keywords in the content and that's it. Well, SEO is a lot more complex than mere keywords. There's so many things that go into doing SEO correctly that committing…

Operators Hit Market with iGaming Apple Watch Apps

iGaming operators across the planet are stampeding towards Apple Computers next-big-thing, the Apple Watch. Late last week, Unibet, Coral, and Jumbo Interactive all announced that they have Apple Watch apps ready to go when the new product hits the streets. The three apps perform a variety of functions, mainly for sports bettors, though none of…

Beef Up Your Conversions with These Dead On Call to Action Tips

Crafting an effective call to action is a skill that can take a lifetime to master, but that pays off in a steady stream of player conversions that can boost casino affiliates' revenue streams for years to come. After all, the call to action is that critical moment when you speak directly to your customer…

Stop Using These Content Marketing 'Strategies' Right This Second

On its face, content marketing seems like a pretty straightforward activity. All you need to do is come up with quality content; back it with a solid-but-not-overly-aggressive social and SEO strategy; and start counting up your conversions. Right? The only problem with this scenario is that it doesn't account for a multitude of very human…

Google Faces Anti-Trust Troubles in EU Market

Google is facing a major legal headache as European regulators are, reportedly, preparing formal antitrust charges against the search giant. According to a report on SearchEngineLand.com, commissioners who were once keen on settling with Google without charges, are now leaning towards more serious actions. Google executives are, no doubt, sweating the possibility of facing antitrust…

6 Top Ways to Spy on Your Competition

In the online world, the competition gets stiffer by the day. As an affiliate marketer who makes a living out of referring visitors to companies, you want to make sure that your site is getting the traffic it very much needs. However, how can you make sure you're getting enough or can still do better…

Author Authority Still Matters in the Post-Authorship Age

Author authority was a hot topic in SEO circles when Google introduced its authorship markup in 2011. Today, it's been all but forgotten. The idea behind the project was that Google algorithms would recognize specific authors for their content in specific fields. For example, a prolific, and talented, casino reviewer would carry a certain authority…

Does Google Favor Google in Search Results?

Did Google manipulate search results in favor of their own properties? That's the conclusion the Federal Trade Commission (FTC) came to in a confidential 2013 investigation that's just now coming to light. According to the Wall Street Journal, Google routinely demoted page rankings for travel and shopping sites that were direct competitors to its own…