Google is softening its stance on internet gambling advertising by allowing social casinos access to AdWords. The new policy will be undergoing a beta stage beginning in March. Social casinos who opt to go with AdWords will have full access to all of Google's advertising platforms across search, mobile, YouTube and apps. These ads will…
Google's new Hacked Site Classifier feature was meant to help end-users avoid websites that had been compromised by malicious hackers. Unfortunately, the new feature is riddled with bugs that are mis-classifying clean sites with the hacked label. Headaches, as you might imagine, are in order for anyone unlucky enough to be hit by this bug.…
Link building is a contentious SEO technique that's left plenty of casino affiliates on the verge of tearing out their hair. That's because over the past few years the practice has see-sawed between best practice and guaranteed penalty. The latest turn in the link building saga is word from Google big wig John Mueller who…
The coveted spot as default search provider for Apple Safari browser is up for grabs and Google, Bing, and Yahoo! are all fighting for a piece of this prime Internet real estate. According to a recent report by Search Engine Journal reporter Matt Southern, Google may not have a lock on the deal; and that…
We all know the general idea of how important social media is in the business space these days. But it's hard to comprehend the full scale of things until we have a look at the actual numbers. So today, let's take a look at 15 interesting pieces of marketing and social media stats - something for…
The term "user-generated content" or "user-generated data" has been with us ever since 2005. It was around that time when site owners began experimenting with things like online forums, wikis, blogs, and other ways of letting their audience create content for them (what is user generated data / content). The results of this were hit and…
Over and over again ... the same topics keep sprouting up in the SEO industry. And that's especially true if you're looking for any sort of beginner advice. There's literally no end to this craze. So today, we're looking into the four top topics in SEO that just need to die already! 1. Black Hat SEO…
It is a good idea when looking at a website to figure out any issues with the site. There is many ways to do this and many different pitfalls. One way to spot issues is by looking at the bounce rates. Depending on your analytical package, bounce rate can be viewed per page, device, browser,…
Content marketing is undoubtedly one of the best methods of online promotion these days, and the trend is only likely to follow into 2015 as well. However, this doesn't necessarily mean that content marketing is a fail-proof method. In fact, even the top players out there still make mistakes and suffer the consequences. Let's take…
Over the recent years, we've seen a lot of things happening in the SEO space. Namely, we've had to deal with two main algorithm updates - Panda and Penguin - and their next iterations. These updates have resulted in many shakeups on the results pages, with some websites and brands even becoming completely extinct. We've…
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