How Not to Make Content Marketing Fail You in 2015

Content marketing is undoubtedly one of the best methods of online promotion these days, and the trend is only likely to follow into 2015 as well. However, this doesn't necessarily mean that content marketing is a fail-proof method. In fact, even the top players out there still make mistakes and suffer the consequences. Let's take…

Is It the End of an Era?

Over the recent years, we've seen a lot of things happening in the SEO space. Namely, we've had to deal with two main algorithm updates - Panda and Penguin - and their next iterations. These updates have resulted in many shakeups on the results pages, with some websites and brands even becoming completely extinct. We've…

Google SERPs Set to Add More Social Content

Social media content will have a much more prominent place in Google SERPs with the completion of an, as-yet-unnamed, Google update. The update, which is being reported on by the SEO press, is being rolled out slowly and could be a big boon for web publishers with a strong social media presence. Specifically, the search…

Things We're Thankful for as the iGaming Year Draws to a Close

Niche Markets As 2014 draws to a close, plenty of long-time casino affiliates are wondering where they stand in the business. That's because competing with corporate marketing teams and a cadre of super-affiliates has made scratching out a living in affiliate marketing incredibly tough. The good news is that small-time affiliates can still take the…

Google Updates: A Look Back at 2014

2014 was a pretty good year for Google updates as far as casino affiliates were concerned. Despite a few tweaks to Penguin and Payday Loan, most white hat players were spared from any major chaos from the big brains at Google. But just because Google's algorithm updates didn't have affiliates tearing out their hair, they're…

4 Things You Should Be Doing Right Now for Semantic Search

The days of keyword-centric SEO are long gone. Right now, if you want to secure a good spot for your affiliate business on the results pages, you'll need to take care of much more than just building your content around keywords. For instance, there's the issue of semantic search. Here's what to do about it:…

Marketing Predictions for 2015 and Beyond

Re-targeting Sees its Day The days of casting out a wide net across the Internet and hoping it came back full of players are coming to an end. Today's Internet is a world filled with elusive customers who swim in and out of your market space at will. That's where ad re-targeting comes into the…

What to Do With Google’s Mobile-Friendly Test Tool

A couple of weeks ago, Google announced¬†their new "Mobile-friendly" labels. Those labels are displayed alongside certain search engine results to indicate whether the site is mobile friendly or not. It's believed that sites that are mobile-friendly by Google's standards should get additional boost on the mobile search results pages. Naturally, sites that are not mobile-friendly…

Is Social Media the New SEO?

Has social media supplanted SEO as the key to grabbing higher page rankings? That's a question that plenty of casino affiliates are asking but, according to recent posting on Search Engine Journal by Kelsey Jones titled, How Social Media Changed SEO and Why Your Business Can't Thrive Without it, it's already too late. Jones says…

Firefox Gives Yahoo! a Much Needed Boost

Yahoo! just got a major shot in the arm after Firefox made the struggling search company its default search engine as part of a blockbuster search contract. The new five-year deal between the Mozilla Foundation and Yahoo! covers both mobile and desktop search and includes a big facelift for Yahoo! That new look is designed…