Despite Firefox Deal, Yahoo! Still Losing Market Share

Grabbing the coveted spot as the default search engine on the Firefox browser was supposed to be the first step in Yahoo's long trip back to the top of the search market. But a funny thing happened on the way there; Firefox users decided they prefer Google after all. According to SearchEngineLand.com, Yahoo's February 2015…

Google Readies Mobile Usability as Ranking Factor

Mobile usability is being added as a major factor in Google's mobile search results beginning on April 21. This new ranking factor is part of a Google's long-held plan for increasing mobile-friendliness and is a wake-up call for anyone who has yet optimized their sites for mobile users. In its official announcement on the subject…

Google Beta Testing Social Casino Advertising

Google is softening its stance on internet gambling advertising by allowing social casinos access to AdWords. The new policy will be undergoing a beta stage beginning in March. Social casinos who opt to go with AdWords will have full access to all of Google's advertising platforms across search, mobile, YouTube and apps. These ads will…

Google Hacked Site Classifier Riddled with Errors

Google's new Hacked Site Classifier feature was meant to help end-users avoid websites that had been compromised by malicious hackers. Unfortunately, the new feature is riddled with bugs that are mis-classifying clean sites with the hacked label. Headaches, as you might imagine, are in order for anyone unlucky enough to be hit by this bug.…

Google Advice: Avoid Link Building

Link building is a contentious SEO technique that's left plenty of casino affiliates on the verge of tearing out their hair. That's because over the past few years the practice has see-sawed between best practice and guaranteed penalty. The latest turn in the link building saga is word from Google big wig John Mueller who…

15 Marketing & Media Stats to Ponder for 2015

We all know the general idea of how important social media is in the business space these days. But it's hard to comprehend the full scale of things until we have a look at the actual numbers. So today, let's take a look at 15 interesting pieces of marketing and social media stats - something for…

3 Reasons Why User-Generated Content Will Be Hot in 2015

The term "user-generated content" or "user-generated data" has been with us ever since 2005. It was around that time when site owners began experimenting with things like online forums, wikis, blogs, and other ways of letting their audience create content for them (what is user generated data / content). The results of this were hit and…

SEO Topics That Need to Die

Over and over again ... the same topics keep sprouting up in the SEO industry. And that's especially true if you're looking for any sort of beginner advice. There's literally no end to this craze. So today, we're looking into the four top topics in SEO that just need to die already! 1. Black Hat SEO…

A Simple Lesson In Bounce Rate

It is a good idea when looking at a website to figure out any issues with the site. There is many ways to do this and many different pitfalls. One way to spot issues is by looking at the bounce rates. Depending on your analytical package, bounce rate can be viewed per page, device, browser,…