Google Panda Update On its Way…Penguin Updates Will Never Stop

Google is hitting the SEO world with a solid one-two punch that includes a new Panda update and a never-ending Penguin update. The twin announcements represent a rare moment of clarity from Google in its communications with SEO watchers. That is to say, both of them included relatively solid time frames that referred to  named…

Google’s New Matt Cutts Won’t Be Like Matt Cutts at All

Google is finally replacing Web Spam Chief Matt Cutts and, according to Google, the new Matt Cutts won't be anything like the old Matt Cutts. We'd love to tell you exactly who the new head of Google's vaunted, and highly influential, Web Spam team is, but the search giant is keeping that information under wraps.…

Content Fatigue: It’s Both Real and Preventable

Anyone who has ever been responsible for the day to day operation of a website can tell you that content creation is never-ending task. Even worse, coming up with fresh, dynamic content on a daily basis can fatigue even the most creative minds. This phenomena, known as content fatigue, was the subject of a recent…

Google Completes Mobile-Friendly Algorithm Rollout

Google finished rolling out its new mobile search algorithm and, so far, its impact on the SEO world has been minimal at best. In mobile search circles, the long-awaited algorithm update was viewed as a game-changing update on par with Panda and Penguin. Respected search engine media outlets, like Search Engine Land, had spent weeks…

Biggest SEO F*ckups of All Time

To date, many website owners are still clueless as to what search engine optimization or SEO is all about. They believe that it's just about putting keywords in the content and that's it. Well, SEO is a lot more complex than mere keywords. There's so many things that go into doing SEO correctly that committing…

How to Create a Mobile Version of Your Site

If you're an affiliate marketer who heavily relies on good website design to attract visitors, there's no question that you need a mobile version of your site done properly. According to Stat Counter Global Stats, 34 percent of worldwide internet traffic comes from mobile as of December 2014. In December 2013, it was only around 23 percent.…

Why is Google Flip-Flopping on Penguin & Panda Updates?

Would it really be so difficult for Google to let webmasters know when their sites have run afoul of the latest Panda or Penguin updates? And would it be too much to ask the world's largest search engine company to run these algorithms on a regular, scheduled basis so sites that were impacted by them…

Google Faces Anti-Trust Troubles in EU Market

Google is facing a major legal headache as European regulators are, reportedly, preparing formal antitrust charges against the search giant. According to a report on SearchEngineLand.com, commissioners who were once keen on settling with Google without charges, are now leaning towards more serious actions. Google executives are, no doubt, sweating the possibility of facing antitrust…

Author Authority Still Matters in the Post-Authorship Age

Author authority was a hot topic in SEO circles when Google introduced its authorship markup in 2011. Today, it's been all but forgotten. The idea behind the project was that Google algorithms would recognize specific authors for their content in specific fields. For example, a prolific, and talented, casino reviewer would carry a certain authority…

Does Google Favor Google in Search Results?

Did Google manipulate search results in favor of their own properties? That's the conclusion the Federal Trade Commission (FTC) came to in a confidential 2013 investigation that's just now coming to light. According to the Wall Street Journal, Google routinely demoted page rankings for travel and shopping sites that were direct competitors to its own…