Sports Affiliate Marketing: A How To Guide

Legality of Sports Betting
Sports betting occupies a somewhat gray area when it comes to legality. In some countries, all sports betting is allowed, while in others, it’s limited to specific games – and in others, it’s outlawed entirely.
Here’s what you need to know about the legality of sports betting in the two major markets for this type of affiliate program:
In the US
According to Daniel Roberts of Fortune.com, “Each of the following states allows for some sort of bet-taking, though what is permissible is highly specific, so this doesn’t mean you can legally begin a new career as a bookie: Alaska; Delaware; Mississippi; Montana; Nevada; New Mexico; North Dakota; Oregon; Washington; and Wyoming. In addition, Connecticut, Florida, Nevada, Puerto Rico and Rhode Island all allow the taking of bets on jai alai, a popular sport for gamblers. Of course, in Vegas casinos, all betting is legal.”
In Australia
The Australian market represents a huge growth area for sports affiliate marketers, as sports betting is much more culturally accepted (and even encouraged) than in other areas of the world.
 
For more on the state of sports betting in these and other worldwide markets, check out CAP’sSports Betting Intro article.